The world Fria

Authentic beauty

To regenerate your skin

Does your skin look tired, is it dehydrated or dull?
Take a moment to relax and allows to your skin an extra portion of hydration and purification. You need only 10 minutes with the FRIA Myself cloth masks.

Extract the moistened mask, place it on your face with the white side in contact with the skin making it adhere well to the epidermis. In the end remove the coloured support.

Now you have 10 minutes to relax where you want.
Then removes the mask and softly massage the face to absorb well the active principles of the formulation and… finished.
Do you feel how your skin is purified and well hydrated? We recommend you to use FRIA Myself masks once a week.

For an hydrated and bright skin

FRIA Myself: innovative facial treatments in mask, cream, gel and serum.

The innovative FRIA Myself cosmetic line has been developed in our scientific laboratory together with dermatologists and experts to give wellness to the skin. It is completely produced in Italy.
The active principles of FRIA Myself facial treatments are aimed to fight the daily weakening of the epidermal barrier due to factors such as pollution, cutaneous aging and stress.
The formulations based on ingredients of natural origin penetrate in deep, making the skin bright, elastic and nourished.

“The will that every day motivates us towards new challenges, commits us to propose unique cosmetic solutions of high quality.”

Why cloth masks?

Cloth masks are very loved not only in Japan or Korea but also by Vips such as Drew Barrymore, Kate Hudson or Katie Perry.

Do you ask why?
Cloth masks can be used in a very simple way, without rinsing. The active principles penetrate better in the skin compared to the traditional fluid masks and their efficiency is due to a bigger percentage of active principles contained in them…
A cloth mask is a kind of compress that reduces the evaporation of the active principles that in this way can penetrate in deep in the skin. Thanks to the effective penetration of the active principles, you obtain a fast and efficient result.

Using a cloth mask is very simple. You do not get your hands dirty, you do not need brushes or other and there is not any risk that it finishes on hair or clothes. And then? Just take it off and you are done. No need to rinse.
Cloth masks can be used everywhere; thay are ideal also outside or during the travels.

FRIA Myself cloth masks are all realized with special materials and by elastic and delicate fibres to adhere better to the facial curves. The formulations are tested also on sensible and delicate skins and they respect the natural levels of the cutaneous pH.


0% parabens, silicones, colourants, mineral oils

Products for your beauty


Discover the secrets to make the best use of our products with the video tutorials

Our videos are thought to help you to make the best use of FRIA products.