Benefits measured on the skin

The instant beauty exists.

Fluid solutions easy to lay on face, with light texture of fast absorption and functional substances selected to improve the facial aspect, helping to alleviate the most common problems. They result being an excellent makeup base without necessarily have to resort to the next use of a cream, more than representing an important protective barrier from external factors.

The mostly watery base from which they are formulated, results to be fresh reinvigorating for the skin making them a very useful solution also in the hot season, when using a cream that would result to be heavy and occlusive for the epidermal breathing becomes more difficult.

Innovative line of high cosmetics FRIA Myself FACE SERUMS Formulations rich of valuable functional substances to reactivate the natural cutaneous pH, to contrast the signs of time, of daily stress and of the epidermal imperfections. A continuous research in favour of the wellness and of the care of the skin with specific facial treatments both for the daily and nocturnal hours.


Innovative quality, sustainability and raw materials controlled at the origin.


Organic and Natural Eco-Cert Cosmos: Fria products do not contain synthetic dyes and parabens.


No ingredient or derivative is of natural origin.

Authentic Beauty

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Discover the secrets to make the best use of our products with the video tutorial

Our videos are thought to help you to make the best use of FRIA products.