The world Fria

Our philosophy

Always close to women

Diva International works hard every day to contribute to improve the quality of the personal life. All our products are studied and created for daily important aims: the personal care and hygiene, the cleaning of the house in which living and a better hygiene for pets.

In Diva we firmly believe in this statement of one of the most extraordinary Italian women of our century. For this every our product has in itself the vocation to improve the quality of women’s life, contributing to facilitate the simple daily gestures by virtue of their lives and of their own relatives…

“Women have always had to fight twice. They have always had to carry two weights, the private one and the social one. Women are the spinal column of the society.”
Rita Levi Montalcini

Only selected raw materials

Nature is one of our main Partner in the realization of the products. Also for this reason we promote a responsible approach with the world that surrounds us. We care about Nature because itself is the substance that makes our products particular.
The used raw materials are selected with care since the choice of suppliers and all the products are subject to continuous controls of quality at different levels. The production follows a higher industrial standard and it is undergone to multiple consumer tests in collaboration with our consumers.
Our production flow is traceable from the purchase of the raw material to the arrival of the finished product in the distribution.

Made in Umbria

The manufacturing establishments of Diva International are in Umbria, region become World Heritage Site and world capital of the protected water by the Unesco, unique place of unpolluted Nature.
The territory of this region – rich of springs and thermal waters in the green heart of Italy – inspires us every day and it is from Nature that the company has borrowed inalienable virtues and principles such as the attention to the nature of raw materials and to the consequent safeguard of the environment and of the wellness whose lives it.

An historic territory in the centre of Italy, of over 8.500 square metres of diverse landscape, that has seen the succession of Umbrian, Etruscan, Sabine and Roman peoples and that represents a chest of beauties between the most different, with historic places perfectly preserved and latest generation infrastructures. A continuous inspiration from which get a special and characterizing “imprinting of origin” of which not to be jealous but to give back through the goodness of the products.

We respect you, we respect nature

The quality of Fria products is also guaranteed by the quality of raw materials.
Pureness and naturalness are a fundamental standard in the judgment of all the components of our products…


We keep the impact on the environment to a minimum using renewable energies.


Organic and Natural Eco-Cert Cosmos: Fria products do not contain synthetic dyes and parabens.


No ingredient or derivative is of animal origin.

Our lines for your beauty

FRIA treatments are fast and easy to use. It only takes few minutes of relax to be happy of a bright, stretched and fresh skin.

Eco Natural